Tuesday, January 19, 2010

Will we be a McDonalds or an also ran?

Once there was nothing... no chain restaurants, no nationwide franchises, just little independant places all over America. Then, in 1954, two owners of a 14 year old group of hamburger restaurants  in San Bernardino, Ca met Ray Kroc and things heated up. 4 years later, there were 100 McDonald’s in America, then 500 in 1963. But, the world as a whole had not grasped what was about to happen. Mom and Pop joints were still the rule, not the exception.

By 1967, they had McDonalds in Canada and Puerto Rico and the wave had begun. Soon, Burger Kings appeared, Wendy’s, Taco Bell, Long John Silver’s, KFC and more and more came. The world was forever changed and things never would be the same again.

We believe that the same thing will happen to free online classifieds. First there was craiglist, then kijiji, oodle and others. Those who have superior product and profitability will live; the rest will be absorbed or will die. It’s natural selection in the business world. You can try to slow it, but you just can’t stop it. If someone comes up with a better way to doing something, sooner or later that way will rise to the top, until it is replaced by something even better.

We would not be here if we didn’t think that we had a superior product. Only you can say if we do. One thing’s for sure, we aren’t above improving, so tell us if you want our hamburgers to be changed and we will! Thanks for using us. We really do understand that you don’t have to. We hope that we'll be the McDonalds of online ads someday, we just hope that we don't end up down the line somewhere in the Whattaburger category (love their burgers!).

If we can't promise you anything else, we can promise you that we will do our best to make you love us. So.. as the line says...

Thanks for the ads
Craig and Melissa Hull

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